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7 Free Online Tools for Small Businesses

Before you grow big and can afford to hire people to do things for you, you do it all by yourself. Technology is here to shorten the time it takes us to do things, so your best bet is to go online to look for an app that will help you do what you need.

But, God, they are many. 1.6 million for android users and 1.5 million in Apple’s store. How do you choose the right one?

What is the right one?

The right one is individual. What do you need? What is the current situation bugs you the most? Is the investment worth your time and money?

Here are few. The good thing about them is that they are functional and free. You can take them for a spin and if it doesn’t work for you, try something else.

Google – Everything Google is connected; Docs, Sheets, Slides, emails. Business is now done on mobile, and your office can be there too.

Why is it useful?

  • With cloud based office software you can create, modify and edit documents, spreadsheets and power point presentations.
  • You can store them in one place and decide who from your team has access to what document.
  • You can collaborate in real time with sharing and editing capabilities.

Paid Alternative: Microsoft office 365

Buffer – Control all your social media accounts from one place.

Why is it useful?

  • You can schedule posts for a later date
  • You can answer questions across different accounts without leaving the page
  • You can track your performance.

Alternatives: Hootsuite, Sprout.

Some people use both Hootsuit and Buffer. Buffer, they say, is great for scheduling. Hootsuit is great for reading everything.

Zoho – Costumer database organizer

The word for it is CRM – Customer Relationship Management tools. There are many CRM apps out there, but Zoho is free for up to 10 users.

Why is it useful?

  • Captures customer information from your site and adds them to your lead list
  • Stores and manages customer data and interactions (complaints, mentions etc.)
  • Sorts high priority activities ahead of you and presents them according to their urgency.

Alternatives: Insightly, Act

Pixlr Editor – Design software. Editing, cropping and design for digital pictures and images.

Why is it useful?

  • With a simple and free software, you can crop, resize and retouch images
  • Great for editing and color correcting product images
  • Creates logos, artwork

Paid Alternative: Photoshop

Mint– Accounting on the go. Manages budgets and money. After you give the program permission to talk to your online bank account, it will learn your spending habits, categorize them and manage your budget.

Why is it useful?

  • Create budgets that are easy to stick to
  • Get a clear view of your financial situation in a simple graph or report
  • Set alerts to notify you when you are near your budget limit

Paid Alternative – Shoeboxed, Quicken, Wave and more

Evernote –  Remember everything they call it. “Modern life can be complicated. Simplify it with Evernote, the app to manage it all.”

Why is it useful?

  • No need for sticky notes and reminders
  • You can access it everywhere
  • Find anything fast from a text, image or document
  • You can share it with others

Free Alternative – OneNote, Google Keep, Todoist